Functional cookies allow the website to store and access cookie files in the user's browser for necessary website functions. These features include storing user preferences such as language and interface settings, keeping the user logged in by storing login information, and providing basic website functionality such as storing shopping cart information and progress in the purchase process.

Analytical cookies allow the website to store and access cookie files in the user browser for analytical purposes. Analytics tools such as Google Analytics use this data to measure user behavior on the web, such as pages visited, duration of visit and click-through rate. They also track conversions, i.e. actions that users take on the site, such as purchasing a product or filling out a form. These tools may also use cookies for other analytical functions, such as cohort analysis and attribution modeling, which contribute to a better understanding of user behavior and site optimization.

Advertising cookies allow the website to store and access cookie files in the user browser for advertising purposes. These cookies enable the personalization of advertisements based on user interests and behavior on the web, measurement of the effectiveness of advertising campaigns and the use of other advertising functions such as retargeting and frequency capping.

Personalized cookies allow the website to personalize the ads that are displayed to users. This type of cookie allows ads to be more relevant to their interests and behavior on the web, which improves the user experience. It also helps Google better measure the effectiveness of advertising campaigns and monitor whether ads lead to desired actions, such as purchasing a product. Other personalization features, such as retargeting and frequency capping, may also use data about users to improve ad targeting.

User cookies allow the website to use user data for advertising purposes. This includes personalizing ads based on user interests and web behavior, tracking the effectiveness of advertising campaigns, and collecting conversion data. It also enables the use of data for other advertising functions, such as retargeting and frequency capping, which contributes to a more effective and targeted display of advertisements to users.